For the launch campaign of The Walking Dead: The Ones That Live, we conceptualized a striking Valentine's Day misdirect that captivated audiences. The experience transformed Sphere into a stunning display filled with a lush bouquet of roses, creating an initial atmosphere of romance. This enchanting scene took a dramatic turn as the roses were set ablaze, revealing the stark contrast of Rick and Michonne surrounded by zombies. This creative approach not only captured attention but also perfectly embodied the show's blend of love and horror, leaving a lasting impression on viewers.